Great artists can often toil away in obscurity for much, if not all, of their lives, because securing the right opportunity or right break can prove so elusive. Talenthouse is providing a place for aspiring artists to land their big break while also expanding their social reach.
“Talenthouse is first and foremost a creative community, and it is all about collaboration,” explains Roman Scharf, Co-founder and CEO of Talenthouse. “We have a very broad bandwidth both in terms of creative verticals—we cover film, fashion, music, fine art, photography, dance—and also we cover everything from very established global superstars down to very young aspiring artists in more than 170 countries.”
The site launched in November 2009, and in the first year, it listed almost 100 projects with high profile artists such as Naomi Campbell and Rihanna as well as global brands like Adidas and Nokia. There are currently 10 new projects per month on the site, and that number is growing. Current artists participating on the site include Paul McCartney, who is looking for designers to submit artwork inspired by his albums, and Queen, who is inviting filmmakers and videographers to create an original music video for one of their songs.
Artists submit their work for projects, and the Talenthouse community votes for their favorite submissions. While the artist or company hosting the project ultimately selects the winner, top vote getters are afforded special consideration.
After experimenting with different methods for allowing the audience to promote an artist’s submission, Talenthouse began leveraging the power of social media. They developed their own Facebook Vote button before Facebook Like existed, and the viral reach of projects exploded. This social media element is a significant break from other crowdsourcing companies to which Talenthouse is often compared.
“Crowdsourcing companies have two stakeholders or groups involved,” says Scharf, “the companies who issue projects and the artists who submit work…The average of these crowdsourcing projects gets 100 submissions, and has, on average, $200-$500 exchanging hands between the host and the winner. It leaves behind 99 losers every single time.
“Talenthouse is, of course, designed to create a winner, to give this one kid a potential break, but the beauty is since we’re adding the social layer to it or a third dimension to the process, we leave everyone behind in a win situation. Every single participant gains, on average, 80% uplift [in their social media reach]…Four or five Talenthouse projects gives you ten times more reach, and ten times more reach in Talenthouse language is ten times more opportunity.”
Talenthouse web site: http://www.talenthouse.com/creative
Talenthouse blog: http://blog.talenthouse.com/?lang=en
Talenthouse profile on CrunchBase: http://www.crunchbase.com/company/talenthouse
Talenthouse profile on Twitter: http://twitter.com/talenthouse