Rickshaw Bags: delivering targeted ads with AdRoll

May 12, 2011 | Mark Dwight

Rickshaw Bagworks is a San Francisco based bag manufacturing company. We make messenger bags, computer bags, sleeves and other accessories right here in our own factory in San Francisco. Inspired by the creative energy of our city, urban cycling and an intense desire to make great products, we started Rickshaw to satisfy our own personal passion for bags.

We’re a new company, but we have many years of experience designing and manufacturing great bags and providing unique customer experiences. In addition to our passion for bags, we share a strong set of humanistic, environmental and social values that guide the way we conduct every aspect of our business. We founded Rickshaw on the fundamentals of sustainability—in design, manufacturing and operations—and we strive diligently to either eliminate or mitigate the waste factors associated with our work.

We have customers all over the world, and about a third of our business is conducted over the Internet. Recently, we began using AdRoll to help communicate more effectively with existing customers and reach new ones.

AdRoll allows us to segment our advertising so that we’re serving ads to customers based on the types of products that actually interest them. We provide a wide array of products like messenger bags, laptop sleeves and backpacks to a diverse demographic of customers. Serving an ad for a 13-inch MacBook Air sleeve to someone looking for a backpack isn’t as targeted as we’d like, so AdRoll helps us tailor these interactions to be as relevant as possible to the user.

Before using AdRoll, we tried to target our ads to individual blogs where we thought our customers might be, but that required managing multiple accounts and made it very difficult to track return on investment. Now we can target ads based on specific interests and behavior patterns.

The system has been very easy to use. We have a full service, online dashboard that allows us to create and monitor our ad campaigns on the fly. If we’re ever pressed for time or need some assistance, we have a great account manager who can help us out.

AdRoll provides new features all the time, and soon we’re starting a pilot program that will be integrated into Rickshaw’s Facebook page.  We hope that it’s another successful tool in our effort to expose the new customers to Rickshaw Bagworks where we make fresh bags daily in San Francisco.

More info:

Rickshaw Bags web site: http://www.rickshawbags.com/
Rickshaw Bags blog: http://blog.rickshawbags.com/
Rickshaw Bags on Twitter: http://twitter.com/rickshawbags
AdRoll web site: http://www.adroll.com/
AdRoll on CrunchBase: http://www.crunchbase.com/company/adroll-semantic-sugar-inc
AdRoll on Twitter: http://twitter.com/AdRoll

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