Pixorial takes old family movies out of the attic and onto the web

November 23, 2010 | Robert Scoble

Above is the two minute highlight version of the Pixorial interview. If you like this, and we think you will, you’ll want to watch the full-length version posted just below.

Every family has a bunch of 8 mm reels or a stack of videos in now-obsolete formats. How do you get those into a format so you can actually watch them again, and better yet, share them on Facebook and elsewhere? Pixorial is one answer.

“One day I came to the realization, by looking at a lot of my old films from my parents, that in those collected memories there were a lot of videos that needed to be free from the constraints of the shoebox,” says Andres Espiñeira, co-founder and CEO of Pixorial. “The idea with Pixorial is to take video in any format—from literally any kind of old film that you have, to video that you shot on your cell phone—and make it possible for you to take that video and publish it, share it, edit it.”

As video has become a huge part of the internet, cherished home movies have been left behind. “Most people don’t have the ability to take the content and enjoy it anymore,” says Espiñeira. “Those jewels need to really be rescued. So our mission as a company is to liberate the world’s video, and it’s not liberating in the sense of, ‘Let’s get all the video and put it out there for everybody to see.’ It’s to empower all the families and all the consumers to take their video and do something with it. Because they really deserve to have more done with them than just sit in a closet.”

Pixorial has a variety of services, from converting from those old formats and getting the film onto the cloud, to straightforward video editing, including soundtracks and montages. They’ll even turn the videos into DVDs, and send a copy in the mail to your grandmother.

The company has 14 employees, and has been privately funded up to this point, though they’re currently preparing to do talks with investors about outside round of funding, as well. The business model is a subscription service at three levels, complimented with additional transactions.

Espiñeira tells the story of converting old some old family movies, and sharing it for his mother’s 50th birthday. “In seeing my parents’ video and realizing that out of all those hours of footage, there was stuff there that was meaningful not just to me—there were cousins, there were aunts, there were old friends. As I started the process of sharing those videos with people through Pixorial, I’m able to say, ‘It’s your video now. And then you can do whatever the heck you want to do with it.’ Then you then get emails from people saying, ‘Oh my god, thank you.’ That to me has been one of the most fulfilling aspects of this. To essentially see that you’re rescuing memories that would otherwise just be locked.”

More info:
Pixorial web site: http://www.pixorial.com/
Pixorial blog: http://www.pixorial.com/blog
Pixorial on Twitter: http://twitter.com/pixorial
Pixorial profile on Crunchbase: http://www.crunchbase.com/company/pixorial

Watch the full interview with Andres Espiñeira here:

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Elvin G. Miali November 29, 2010 at 11:56 pm

How much do you charge per reel and how many reels can you produce at one time?

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