Behind-the-scenes scoop on Siri’s funding and sale to Apple, Part II

August 12, 2010 | Robert Scoble

This is a continuation of our historic interview with the team that was behind the entrepreneurs who built Siri, one of the most important technology startups of the year, which was acquired by Apple within weeks of shipping its iPhone application. If you missed Part I, you can watch that here.

In Part II you’ll hear the rest of the story of what happened when Apple called and how Norman D. Winarsky, Vice President of Ventures, Licensing and Strategic Programs at SRI, Gary J. Morgenthaler, General Partner at Morgenthaler Ventures, and Shawn T. Carolan, Managing Director at Menlo Ventures handled the hard decision of whether to sell the company or not.

In the video it is revealed that getting offered a ton of money puts in motion a ton of hard choices for everyone and we discuss the thinking that eventually led the team to sell Siri to Apple.

Please note: SRI International is a nonprofit research institute, which became independent of Stanford University in 1970.

More info:
Siri website:
Siri profile on CrunchBase:
SRI International website:
SRI profile on CrunchBase:
Morgenthaler Ventures website:
Morgenthaler Ventures profile on CrunchBase:
Menlo Ventures website:
Menlo Ventures profile on CrunchBase:

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