As Twitter grapples with the monetization issue—how to turn a profit with a free social media platform—developers everywhere are watching closely.  With things like Promoted Tweets, Twitter is on a mission to understand and measure such potentially abstract ideas as “resonance.” As Damon Cortesi sees it, this marks the “end of the era of the twitter hacker.”

As a developer of Tweetstats and a founder of untitledstartup.com, Damon is building a crowd-sourced startup for the Twitter ecosystem. He’s hoping that the crowd will tell him what it needs—just like Twitter hopes the crowd will tell it which Promoted Tweets it wants to see. In this interview, Damon discusses his startup, Twitter developments, and prospects for ROI on social media.

More info:
Untitled Startup website: http://www.untitledstartup.com
Damon Cortesi’s blog: http://dcortesi.com
CrunchBase profile: http://www.crunchbase.com/company/untitled-startup

• advertising
• promoted tweets
• promotion
• real time
• resonance
• social media
• stats
• twitter