Wildfire helps companies create
Facebook marketing campaigns

October 27, 2009 | Robert Scoble

There’s a whole industry developing around Facebook near the social networking company’s headquarters in Palo Alto, Calif., and one of the leaders is Wildfire Interactive, Inc.

The privately held technology company’s software makes it easier for businesses to create and tailor their own sweepstakes or other interactive promotions in social media networks, including Facebook.

Businesses looking for help in the ever-evolving social media Web world apparently like what Wildfire offers.

The company — founded in the summer of 2008 — was  profitable after only one year of operations, according to its Web site. Its client list includes Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard.

The technology company’s target client pool ranges from the smallest blogger to the largest corporation as well as nonprofits at costs ranging from just under a dollar per day to thousands of dollars per day, Victoria Ransom, Wildfire’s CEO and co-founder, says in this video.

Wildfire’s appeal is based on simplicity: easy-to-use software tailored to a client’s specific needs in creating an interactive marketing campaign, she says.

Ransom describes some of the Facebook campaigns Wildfire has helped create and says the company is looking at potential applications for Twitter and iPhone.

In focusing on Wildfire’s business development and marketing, Ransom said she senses a new “urgency” from companies to be part of Twitter’s evolution, even as marketing on Facebook and other social media networks becomes more refined.

Links relevant to this video include:

Wildfire Interactive, Inc. — http://www.wildfireapp.com/

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