The Web’s flood of social networking services is a huge challenge for companies trying to keep track of their user-generated content.

Gnip, a Boulder, Colo., based company, has one answer for such companies in a relatively simple to set up “multiplatform application” that funnels information for companies tracking and generating content for those social networking services.

Eric Marcoullier, a co-founder and CEO of Gnip, explains what’s behind this innovative business.

A link relevant to this video is:

• GNIP — http://www.gnip.com/

• GNIP
• marketing
• social networking