Since opening a little less than a year ago, Phat Philly Cheesesteaks in the Mission District in San Francisco, Calif., has gotten 275 mostly positive reviews on Yelp, which posts user-written critiques of restaurants, interntainment venues and other businesses in major U.S cities.

How did Phat Philly get so many good reviews when so many other businesses go unnoticed or worse? Owner Isaac Mogannam sits down with us and explains how he did it and the effects Yelp has had on his business.

One important piece of advice from Mogannam is don’t fear negative reviews. “I would take that fear you have of Yelp and embrace and use (Yelp) to your advantage,” he says.

Links to Businesses mentioned in this video include:

• Phat Philly — http://www.phat-philly.com/
• Yelp — http://www.yelp.com/
• Tablehopper — http://www.tablehopper.com/

• customer satisfaction
• small business
• social media
• social network
• Table Hopper
• Yelp