Here’s some practical advice on how to use online social networking tools to generate more traffic in your brick and mortar business.
In this video, Sara Morris talks to Aimee Hitchner, who runs the high-end Ginger boutique in Winter Park, Florida, about the ways she leverages in-store events to create online buzz through her blog, Facebook and Twitter.
This building43 video originally was published on Morris’ web site, BriteGirl.
Links to businesses mentioned in this video include:
- Ginger boutique: http://www.gingerstyle.com/
- Ginger boutique on Facebook: http://www.facebook.com/pages/Ginger-Boutique-styles-for-women/4897344023
Sara Batterson Morris is an expert in social networking. She is also a contributing business correspondent for Small Business TV. Her website, Britegirl.com, focuses on women and business and is an informational platform for networking events. Proceeds from these events benefit marginalized women in Africa.
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