Will anyone pay for anything?

July 24, 2009 | building43

The idea for Revenue Bootcamp held on the Microsoft campus in Mountain View, Calif., on July 10, 2009, developed earlier this year after some people realized that upcoming conferences focused only on “social media . . . basically gathering eyeballs, but nobody was talking about monetizing people . . ., ” Guy Kawasaki explained in his opening remarks.

This video, “Will Anyone Pay for Anything,” is the first in a series of videos recorded during that one-day conference. More of those videos will appear on building43 in coming days.

The speakers in this video are: Guy Kawasaki, managing director, Garage Technology Ventures; Elliot Akama-Garren, Gunn High School; Noelle Chun, Internet aggregator, editor, and writer; Anastasia Goodstein, founder and editor-in-chief of Ypulse; Alexander Mayorkis; Junipero Serra High School; and Erika Schmale, a volunteer with Habitat for Humanity.

The Rackspace Cloud was one sponsor for the event.

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{ 2 comments }

John B October 28, 2009 at 6:31 am

At 36 minutes in your streaming died. Player problems? Rackspace hosting? What’s the story?

I was enjoying this, I have boys, 20 and a 15 year old, I was an early adopter of PCs for my age. I bought one to type my wife’s dissertation on, after paying a typist about 1000 $ and she had an IBM dedicated word processor back in 1981 called a DisplayWriter – trying to compete with Wang…  I showed her to use the search and replace function so I wouldn’t get charged to retype pages at $ 1 a page…the going rate for manual typing. 

at any rate, both boys find the free and use that…we all use gmail, and I find the context specific ads a bit unnerving. Talk about flamingoes and you get ads for setting up a franchise or rental service for lawn pink flamingoes for parties…  I do like to stimy the AI, and I have by inventing a new word from two obscure words and when you get no ads…it is form of geek nirvana…

Guest October 14, 2009 at 8:23 pm

Is anyone surprised by this information?  Syd (poster below) makes a good point that there is a time/value trade-off, so that those with money will pay for something of value, while those without money will find various ways to get around fee structures to reach something of value to them. 

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