Kelly Nelson, director of marketing at the Four Seasons Hotel in Palo Alto, CA, is the first in the 82-hotel chain to get permission to Twitter officially on behalf of the chain. She gives tons of tips about how to tweet on behalf of a business and get new business to come in the doors. If you’re wondering why your business should be on social networks like Twitter, friendfeed, or Facebook, Kelly has a good answer. “It takes, at minimum, seven touch points to talk to a customer,” she says. “It’s an obvious choice.”

• four seasons
• hotel
• kelly nelson
• marketing
• social network
• twitter