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Everything I learned about marketing I learned from my garden

February 1, 2010 | Michelle Greer

Tweet One day I went to Home Depot and found a yellow rose bush for five bucks. Most traditional roses do very poorly in…


Please stop saying social
media marketing is free

January 20, 2010 | Jason Cohen

Tweet They say that everything in social media is either free or close to free. Blogging and Twitter and Facebook and viral movies and…


Find what’s blocking sales
with less than a day of work

November 30, 2009 | Jason Cohen

Tweet Last week, I beat you up about why the number one way to increase revenue is by getting feedback from lost sales. Feedback…


Learn why they’re not buying

November 23, 2009 | Jason Cohen

Tweet I’m involved with several little companies right now. They all have the same problem, and they’re all avoiding the clearest, fastest path to…


Avatar marketing: Sell to Carol

November 16, 2009 | Jason Cohen

Tweet Addressing your entire customer base at once is tough, but it’s exactly what your Web page has to do. Unfortunately, most companies approach…


Web developers can’t sell

November 4, 2009 | Michelle Greer

Tweet I used to work at Dell selling computers to the consumer market. This is the trenches of selling. I could tell you about…


Wildfire helps companies create
Facebook marketing campaigns

October 27, 2009 | Robert Scoble

Tweet There’s a whole industry developing around Facebook near the social networking company’s headquarters in Palo Alto, Calif., and one of the leaders is…


Constructive criticism
vs. bad business advice

October 26, 2009 | Jason Cohen

Tweet I was starry-eyed when Frank showed up 18 months after the birth of my company, Smart Bear. Picture it: Frank was a silver-haired…


Why business blogs should focus on
cheerleaders, not lead generation

October 19, 2009 | Jason Cohen

Tweet It’s not clear that company blogs are a good idea, despite arguments for social media generally. I’ll give you the bad news first,

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