Posts tagged as:

marketing

Marketing Platform Independence

January 26, 2011 | Jason Cohen

Tweet Guest post by Jason Cohen. Some startups die because their business model is platform-dependent. Like this: Used to be, Twitter let you post…

 

If you build it, they won’t come, unless…

December 29, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. This is Part 5 of the 5-part series: 5 lessons from 150 startup pitches. Ask a technical founder…

 

What the crazy name “Smart Bear” taught me about branding

December 1, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. Every founder struggles to find a great name for her company. Often it’s the first source of good-natured…

 

Veeple pulls viewers deeper through interactive video

September 7, 2010 | Robert Scoble

Tweet In the crowded field of online video, very few platforms can offer true interactivity. One that can is Veeple, a three-year-old company that…

 

Pick One and Own It

June 28, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. What if your company were allowed only one advantage over the competition? What would a sales call look…

 

A Tradeshow Checklist, Born of Experience

May 31, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. Eric Sink says that tradeshows are like sex: When it’s good it’s really really good, but when it’s…

 

How To Be The Most Expensive Product on the Market

May 24, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. Seth posted a short, great article about how to completely win your space. It totally transformed the way…

 

Extending the Life of a Tweet with Peoplebrowsr

May 11, 2010 | Robert Scoble

Tweet The life of a tweet has grown, not just because of Twitter’s new annotations, but because of companies like Peoplebrowsr. With their new…

 

Startup Therapy: Ten Questions to Ask Yourself Every Month

May 3, 2010 | Jason Cohen

Tweet Guest post by Jason Cohen. In a previous post I beat you to death about ditching your business plan but failed to provide…

 
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