Posts tagged as:

Jason Cohen

When being an “expert” is harmful

October 13, 2011 | Jason Cohen

Tweet In a recent Capital Factory all-hands discussion, one of the founders started a question with a well-worn preamble:

“I talked to a bunch …


Startup Weekend pep talk: It ain’t the code

August 16, 2011 | Jason Cohen

Tweet This is a rough transcript of a talk I delivered recently at the start of Startup Weekend in Austin. Startup Weekend is a…


On the (un?)importance of design

June 20, 2011 | Jason Cohen

Tweet We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed,…


Our unhealthy fixation with emulating #1

April 18, 2011 | Jason Cohen

Tweet Most sporting contests culminate in a single-elimination tournament, meaning that after each match the winner continues and the loser goes home: 4Share At…


Specificity: A weapon of mass effectiveness

April 11, 2011 | Jason Cohen

Tweet My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is:

BE …


Startup Exercise: What can’t be solved with money?

April 5, 2011 | Jason Cohen

Tweet Some problems in business can be solved with money; many cannot. When you’re pitching to an investor, one of the best things you…


When you want to quit because it’s just not worth it

March 17, 2011 | Jason Cohen

Tweet I’ve been there. It sucks. You know most startups fail “only” because the founders stop working on them, and often, it’s because it’s…


The unfortunate math behind consulting companies

March 1, 2011 | Jason Cohen

Tweet Consulting can be a great way to fund a startup or make a bunch of cash. It’s easy to start; just pick an…


“Fantastic” beats “efficient”

February 21, 2011 | Jason Cohen

Tweet What if you decided to provide something tremendously fantastic for your customers, even though it meant great expense and hardship? This one thing…

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