Blogs

Act as if your price just doubled!

October 12, 2009 | Jason Cohen

What if tomorrow I forced you to double your price? If you sell software, your prices just doubled. If you’re an hourly consultant, your…

 

Quality freelance graphics on a budget

October 5, 2009 | Jason Cohen

If you’re like me, you have a burning desire to be awesome at Photoshop. It seems so easy, so within reach. Maybe you’ve learned…

 

Communicating values: Show, don’t tell

September 27, 2009 | Jason Cohen

A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result often…

 

Ignoring the wisdom of crowds

September 19, 2009 | Jason Cohen

Let’s start with some fascinating, unassailable facts. Then we’ll assail them. Jellybeans In 2007, Michael Mauboussin presented a big jar of jelly beans to his 73

 

Too small to fail: Startups
can grow in recessions

September 14, 2009 | Jason Cohen

A little product called Bingo Card Creator just had its biggest month ever. Patrick McKenzie runs this one-man software company. In fact, February, March

 

Why social media . . .
even if you don’t want to

September 9, 2009 | Jason Cohen

If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter account…

 

ReadWriteWeb’s Marshall Kirkpatrick explains managing social media

September 2, 2009 | Michelle Greer

ReadWriteWeb is one of the most influential blogs in social media today. In a time when a lot of companies are struggling to figure…

 

Easy statistics for AdWords
A/B testing and hamsters

August 31, 2009 | Jason Cohen

So you’ve got your AdWords test all set up: Will people go for the headline “Code Review Tools” or “Tools for Code Review?” Gee,

 

Adventures of Twitter DDoS attacks:
How we educated our users

August 28, 2009 | Sean Callahan

Editors note: The following is a firsthand look at how TweetPhoto, a photo-sharing startup based in Southern California, handled the effects on it of…

 

Five secrets to a faster Web site

August 25, 2009 | Ed Robinson

Want to improve your Web site’s performance?  Where do you start? This post walks through the three main categories, and spills the beans on …

 
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