Blogs

97

Using Fear To Discover What’s Important

April 19, 2010 | Jason Cohen

Guest Post by Jason Cohen One of the biggest fears in a software company is that their source code could be leaked. All secrets…

 

596

Game Theory and the Use of Social Media

April 14, 2010 | Michelle Greer

I’m reading a book called The Origins of Virtue: Human Instincts and the Evolution of Cooperation by Matt Ridley. I found it on Trey…

 

448

It’s not about in-scope/out-scope

April 12, 2010 | Jason Cohen

The software project is behind schedule. The deadline is looming and everything finally acknowledges — too late — that we have to start making…

 

464

The Sales Process for People Who Hate “Selling”

April 7, 2010 | Michelle Greer

I actually really miss selling. Sometimes marketing feels so distant from the actual product and customer itself. It shouldn’t, but it often does, particularly…

 

870

If kindergarten were like social media marketing

April 5, 2010 | Jason Cohen

A guest post by Jason Cohen. What if we ran kindergarten classes with the same rules as social media marketing?

  • Children are encouraged to …
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    596

    Why many free trial offers fail

    March 31, 2010 | Benny Shaviv

    A guest post by Benny Shaviv. For many SaaS vendors  offering prospects a free trial seems to be the prescribed route of getting the…

     

    392

    High-concept pitches are not your friend

    March 29, 2010 | Jason Cohen

    a guest post by Jason Cohen You already know the elevator pitch is critical to your business, not just for pitching but to crystallize…

     

    1,328

    Two tips for hiring your first salesperson

    March 24, 2010 | Benny Shaviv

    A guest post by Benny Shaviv Working at a startup is great. Its probably one of the most exciting jobs anyone could have, you…

     

    451

    Living Small is the New Living Large

    March 10, 2010 | Ben Huh

    This is a guest post by Ben Huh. The toughest competition I’ve ever had to deal with was The Joneses. I had never met…

     

    364

    Back Up What You Build with a Free Startup Kit from Building43 and Upstack

    March 9, 2010 | Michelle Greer

    A lot of developers just like to code. They aren’t promoters, they hate tracking down payment, and they don’t know the first thing about…

     
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