Blogs

941

Blogs

Why business blogs should focus on
cheerleaders, not lead generation

October 19, 2009 | Jason Cohen

Tweet … It’s not clear that company blogs are a good idea, despite arguments for social media generally. I’ll give you the bad news first,

 

1,209

Blogs

Excuses for bad Web performance

October 14, 2009 | Ed Robinson

Tweet Asking your Web site visitors to wait is like asking them to leave. Everyone knows a fast Web site is better than a…

 

721

Blogs

Act as if your price just doubled!

October 12, 2009 | Jason Cohen

Tweet What if tomorrow I forced you to double your price? If you sell software, your prices just doubled. If you’re an hourly consultant,…

 

497

Blogs

Quality freelance graphics on a budget

October 5, 2009 | Jason Cohen

Tweet If you’re like me, you have a burning desire to be awesome at Photoshop. It seems so easy, so within reach. Maybe you’ve…

 

430

Blogs

Communicating values: Show, don’t tell

September 27, 2009 | Jason Cohen

Tweet A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result…

 

871

Blogs

Ignoring the wisdom of crowds

September 19, 2009 | Jason Cohen

Tweet Let’s start with some fascinating, unassailable facts. Then we’ll assail them. Jellybeans …In 2007, Michael Mauboussin presented a big jar of jelly beans to his

 

895

Blogs

Too small to fail: Startups
can grow in recessions

September 14, 2009 | Jason Cohen

Tweet A little product called Bingo Card Creator just had its biggest month ever. Patrick McKenzie runs this one-man software company. … In fact, February,

 

2,445

Blogs

Why social media . . .
even if you don’t want to

September 9, 2009 | Jason Cohen

Tweet If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter…

 

1,027

Blogs

ReadWriteWeb’s Marshall Kirkpatrick explains managing social media

September 2, 2009 | Michelle Greer

Tweet ReadWriteWeb is one of the most influential blogs in social media today. In a time when a lot of companies are struggling to…

 
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