Comments on: Marketing campaigns that spread themselves http://www.building43.com/blogs/2009/10/27/marketing-campaigns-that-spread-themselves/ We're building43 - what are you building? Sat, 05 Nov 2011 03:01:57 +0000 hourly 1 By: Eric Vreeland http://www.building43.com/blogs/2009/10/27/marketing-campaigns-that-spread-themselves/comment-page-1/#comment-675 Eric Vreeland Thu, 29 Oct 2009 07:33:26 +0000 http://www.building43.com/?p=1931#comment-675 I am skeptical of the recent trend in marketing campaigns to try to facilitate word-of-mouth marketing.  I feel that as soon as a company begins to act as a guide and facilitator for customers to "share" their good experiences with a product their message becomes less pure and loses some of its truthfulness, at least in my mind.  Do you think that marketing companies wil be able to successfully walk the thin line between encouraging users to share their positive experiences and turning users into another marketing tool and decreasing their credibility? I am skeptical of the recent trend in marketing campaigns to try to facilitate word-of-mouth marketing.  I feel that as soon as a company begins to act as a guide and facilitator for customers to “share” their good experiences with a product their message becomes less pure and loses some of its truthfulness, at least in my mind.  Do you think that marketing companies wil be able to successfully walk the thin line between encouraging users to share their positive experiences and turning users into another marketing tool and decreasing their credibility?

]]> By: Dr. Len Schwartz http://www.building43.com/blogs/2009/10/27/marketing-campaigns-that-spread-themselves/comment-page-1/#comment-671 Dr. Len Schwartz Wed, 28 Oct 2009 20:01:00 +0000 http://www.building43.com/?p=1931#comment-671 I agree, people can't learn by just attending as many confrences as possible.  The best way to learn is find one are you excel at and stick with it! http://www.drlenschwartz.com I agree, people can’t learn by just attending as many confrences as possible.  The best way to learn is find one are you excel at and stick with it!

http://www.drlenschwartz.com

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