Comments on: Why business blogs should focus on cheerleaders, not lead generation

By: Motivos para fazer um blog corporativo | Direct Labs

Motivos para fazer um blog corporativo | Direct Labs — Mon, 09 Nov 2009 13:05:12 +0000

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By: Jim Cahill

Jim Cahill — Wed, 21 Oct 2009 17:54:10 +0000

I think whether businesses should blog or not depends upon their business objectives. For our business in the process group at Emerson, it was to help bring more visibility to our expertise. We’re in the business of process automation and are historically known for our strong product brands. We’re less well known for our people who help process manufacturers design, engineer, install, start up, and maintain their automation instrumentation and systems.

I’ve been telling stories about our experts on the Emerson Process Experts (www.EmersonProcessXperts.com) blog for more than three years.

The best measure of success, more than the RSS subscriptions and monthly visit totals, are the emails, Skype chats, and phone calls I get that say something to the effect, “I didn’t realize you did xxxxx. Can you or one of your folks contact me to discuss my application…”

By: Nikos

Nikos — Tue, 20 Oct 2009 07:26:34 +0000

I do think that a corporate blog is important. It is the official voice of the company. The direct connection between the user/customer and the corporation. The source of corporate news and press release in a case of crisis or a dramatic change in the company. A corporate blog is all these and many more. I saw Forrester’s research last year and I still don’t understand it. What does ‘people don’t trust’ means? Companies don’t sell through their blogs. They don’t try to convience their prospect customers.. (Or they shouldn’t if they do). They just bring the corporation cloder to the user.

Great post!

By: Jim Canto

Jim Canto — Mon, 19 Oct 2009 21:32:45 +0000

I’ve been taking heat for cheerleading recently. That baffles me.

By: Rich Lazzara

Rich Lazzara — Mon, 19 Oct 2009 20:33:48 +0000

This is horrible advice. How do you measure cheerleaders? 2 of your 3 examples of measuring cheerleaders = sales. The other promotion. Listen if you dont have a blog, social networking, digital marketing strategy that is focused on sales (which cant be done without leads) then yes you are waisting your time.

By: Syed Akram

Syed Akram — Mon, 19 Oct 2009 17:27:27 +0000

I love Cheerleaders!