Tara Hunt, author of  “The Whuffie Factor: Using the Power of Social Networks to Build Your Business,” is on a national tour she calls Whuffaoke.

Tara Hunt

The tour blends co-working spaces, social media, and karaoke. On a recent stop in Iowa, she sat down with Andy Santamaria to talk about her book and the tour, which she said helps to ease her transition out of Silicon Valley and into her new home in Montreal.

In this interview, she talks about how businesses are using social media and the publishing industry – and she discusses the relevance of blogging.

Click on the link below to start the audio player and listen to the interview:

Tara Hunt Interview

Social media business sites mentioned in this interview include:

• Tara Hunt’s web site: http://www.horsepigcow.com/
• Best Buy YouTube:  http://www.youtube.com/user/bestbuy?blend=3&ob=4
• Zappos Twitter:  http://twitter.com/Zappos
• Southwest Airlines blog: http://www.blogsouthwest.com/
• Virgin.com website: http://www.virgin.com/

• publishing
• social media
• Tara Hunt
• whuffaoke
• Whuffie Factor